Social Network Marketing

Social networking is here to stay. Sites like Facebook and Twitter have touched a cord with the public worldwide. Millions flock to their accounts daily just to stay connected to the people and businesses that matter to them. While it may not seem relevant on the surface, successful business owners are finding ways to generate revenue and enhance customer service all through the unique advantages of starting a social network marketing campaign.

Convenient for Customer

First and probably most important, social networking is convenient for customers. A properly managed account will give business owners instant access to customer feedback. This can prove invaluable quickly. If your customers see that you are putting effort into social media, they may respond in many ways. They may let you know what you are doing well and what you should improve on. If you engage them, they may share stories of how your product or service has made a difference in their lives. This is an incredible tool for further marketing efforts because any helpful feedback you receive can be used to attract more clients.

Convenient for Business

Social marketing is more convenient to you the business owner as well. Connecting with your customers on Facebook or Twitter is often a faster and more effective way to communicate with them. Most users check their social accounts and friends/contacts nearly as often as they do their email. If there are issues that arise with a product, your main website or even the news media, you can keep customers in the know just by making a simple page update. The communication advantages alone can show immediate ROI for many businesses resistant to technological changes. Twitter can be a great way to connect with your customers easily and quickly day or night.

Generate Traffic and Revenue

Social networking sites also give you a way to generate traffic and revenue by offering special incentives to those who follow you. Discounts, promotions and contests are popular among businesses that are using social media as an effective marketing tool. Not only does this get more customers to your store or website, but it also allows your customers to see the value in the social networking relationship. Attracting users to your Facebook page and Twitter feed is the first hurdle. Keeping them as friends or fans is the next. Give them a reason to come back often with quality content.

Positive Intent

Using social media often and appropriately shows your customers your positive intent about your business. Embracing modern technology is a way of showing progress and forward thinking within the hierarchy of your company. When customers see that you have an eye on the future, they will help you spread the word.

Branding

Finally, social media is becoming a necessary part of the overall branding initiative that you should have as a business. Branding is important to longevity. The more ways that you can show your customer base that you are out there, the better the odds will be that your business will connect with them and convert sales. That alone makes social media worth the effort.

From social media monitoring to find out what others are saying about your products to posting your latest news on Facebook there are many new ways to meet and interact with customers and potential customers online. Finding the niches that will help your business the most is the key to maximizing your resources when investing time and money in social network marketing.

What are some of the ways you use social network marketing to attract customers and generate buzz around your business? Use the comments below.

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From PerryMarrshall.com this week:
Why buy clicks when you can get ‘em for free?

If your business isn’t a machine that you can invest in and generate more income out than what you put in, then you don’t have a business. You exist off of the generosity of others. Generosity that Google, Bing or Yahoo continue to send you lots of free traffic. Generosity from Facebook / Twitter / LinkedIn that they continue to allow you to use their platforms for free marketing.

The only marketing avenues that a business owner can control are: PPC, email marketing to in house lists and traditional direct mail. Isn’t it interesting that these are the ones that require investment in time and resources? PPC requires management and the cost of the clicks. Email and direct mail both have similar costs in every mailer sent out as well as building and managing a list.

These latter three marketing machines may require investment to build and maintain, but they can’t be taken away from you based on someone else’s decision.

If properly maintained hey may also be ramped up to produce more income when needed. Try bringing more natural search visitors to your site during the holidays. You don’t have that kind of control over SEO.

I’ll take the additional income from the generosity of others, and even invest some money in optimizing and further pursuing those marketing channels.

But I think I’ll depend on the steady income from the marketing channels that I have complete control of.

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