Buyer Personalities and Optimizing Your PPC Funnel

January 28, 2011
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Not every visitor to your site is motivated by the same reason for their visit. Being able to identify each type of visitor to your site and engaging them in an offer targeted specifically to their needs will help increase your conversion rates across the board. Knowing which personalities to target and which to try […]

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Optimizing Conversions in the Shopping Cart

January 27, 2011

This is one of the best visual examples of why repeated optimization audits and updates are so vital squeezing the most out of your website and sales processes. From the Get Elastic Ecommerce Blog: Improving Conversion After the Add-To-Cart. They performed the eye-tracking tests to prove it, but looking at the before and after photos […]

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PPC vs SEO vs Social Network Marketing

January 26, 2011

From this week: Why buy clicks when you can get em for free? If your business isn’t a machine that you can invest in and generate more income out than what you put in, then you don’t have a business. You exist off of the generosity of others. Generosity that Google, Bing or Yahoo […]

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PPC Money Management and Blackjack

January 21, 2011
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So much of online advertising, PPC advertising especially, is about optimization and money management. Step 1: Put the biggest budget and most time into the campaigns with the best chance of making the most money. Step 2: Cut your loses on ALL losers after a respectable research stage. Step 3: Rinse and repeat with new […]

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Targeting for Your Traffic

December 16, 2010
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How often do you check your website’s analytics to see tons of traffic going to a page you consider of little value or importance to your overall message or product line? A headline that draws a lot of traffic but doesnt convert well, shouldnt be discounted fully without further examination. From the amount of traffic, […]

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Adwords Headline Writing Basics

December 15, 2010

The guys over at BoostCTR have posted an article I wrote about text advertising headlines. We see thousands of advertising headlines every day; billboards, signage, television, newspapers, Google and almost every website we visit, all inundate us with countless messages every day and with every page. Early on we learn to tune out the things […]

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How to Find, Make, and Use Long Tail Keywords to Boost Your Web Presence

November 3, 2010

Online business has taken the world by storm in recent years and no one is surprised. The ease of use, high level of privacy, and relative security of the internet make it a good choice for both businesses and consumers. But how do customers get from their computer screen to your checkout? The fact is […]

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Bid on Your Brand

November 1, 2010
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In most cases it makes sense to bid on your company name and any brand names you own. This will give your Adwords account a boost in overall CTR because anyone querying that specific of keyword is usually looking for YOU, a vast majority of the time. Unless your brand is a household name you’ll […]

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The True Value in PPC

October 30, 2010
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How many of you think of PPC in these terms? Every successful campaign you build, from the keywords, to ad copy, to landing page you optimize, is a salesman working for you 24/7, 365 days a year. Yes, we think about PPC in terms of ROI or cost per conversion all the time. Now consider […]

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Google Ad Auction Primer

October 26, 2010

This is absolutely the best explanation of how the Google Ad Auction works for Adwords.

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