Landing Page Optimization

Cartmetrix provides several levels of landing page optimization services. All services include report and recommendations as well as email support for questions concerning the reports and recommendations.

PPC landing pages are salesmen. How much time and money does it take to train a salesman to do a good job? How much trial and error does it take make them exceptional?

Now think of how much time you have invested in your landing pages. Did you have them built with your website years ago and forgot them or have you tested improvements to find what converts the best?

Our landing page optimization services are a good way to jumpstart your sales and start gathering real data from potential customers about what does and doesn’t convert for your products.

How much would a 5% improvement in sales make?
If you make 100 sales a day for $75. Five percent more sales a day would be 105 sales for a total daily revenue increase of $375 a day!.

$11,500 a month!

Landing Page Evaluation
We review your landing page for overall quality of design, SEO, marketing message and overall effectiveness. We provide written constructive critique along with 3-5 specific ideas for improvement.

Tuneup
We implement 2-3 of the ideas for improvement directly on your landing page. We setup analytics to test your original landing page (the control) against our optimized version so we both may see which page performs better.

Tuneup services include:

  • Adding and re-arranging Call-to-Action buttons and links.
  • Re-arranging content to better emphasize important elements.
  • Installation of analytics if necessary and setup of split testing code.

If our page fails to beat your original version, we will give one additional tuneup version to test for free.

Advanced Landing Page Evaluation
We expound on the Basic Evaluation, providing more in-depth analysis of page content, elements and writing style. Our recommendations include 8-12 specific ideas and methods to improve the overall conversion power of the page.

Advanced Landing Page Tuneup
We implement 5-7 of the ideas for improvement directly on your landing page. We setup analytics to test your original landing page (the control) against our optimized version so we both may see which page performs better.

Advanced Tuneup Services include:

  • Adding and re-arranging Call-to-Action buttons and links.
  • Re-arranging content to better emphasize important elements.
  • Rewriting of some content to improve SEO, conversion power and immediacy of the message
  • Production of new images for additional or replacement content.
  • Creation of 2-3 niche landing pages using a more direct and shorter message to specifically target each niche.
  • Installation of analytics if necessary and setup of split testing code.

If our optimized page fails to beat your original version, we will give one additional tuneup version to test for free.

Landing Page Rewrite
We provide a complete makeover of your landing page by either implementing all of our recommendations or creating a new page from scratch.

Rewrite services include:

  • Adding and re-arranging Call-to-Action buttons and links.
  • Re-arranging content to better emphasize important elements.
  • Complete rewriting of content to improve SEO, conversion power and immediacy of the message
  • Production of new images for new content.
  • Creation of 2-3 niche landing pages using a more direct and shorter message to specifically target each niche.

If our page fails to beat your original version, we will give one additional tuneup version to test for free.

Landing Page Creation
We start with a full keyword and competition report for your website; showing where you are currently ranked in search engines as well as compared to your competitors. From this we will find a keyword niche to balance less competition versus more daily traffic. This will give your page more natural SEO traffic while creating a higher converting page to be used in highly targeted PPC campaigns.

Based on this research we create a new landing page utilizing fresh written content and images to market one product.