Clickthrough / Evaluate Offer
We took a look at the most important stage of our conversion funnel, the initial contact with the customer and hopefully the pitch. You only have once to make a first impression, what impression is your site giving about you?
Questions to ask yourself:
- Is the price OK or do I need to shop a few sites to be sure?
Is it in the ballpark of everyone else or do I need to check to make sure? Remember, each answer will likely mean a different conversion rate.
- Can I tell if it is in stock?
Mr. Know-What-I-Want is not going to wait for you to get back to him. Some might make a phone call, more will go back and look for somebody else so they can be done today.
- How much would it be shipped to me?
Please don’t make me create an account to find this out. You are losing some customers over this.
- How many pages deep from the landing page was any cart/buy now action available?
Even if it takes more than one page to give your full sales speech, not everyone is a first time vistor. This guy may be coming back for the third time after much thought to finally buy. Nobody should have to hunt around to find a button to give you his money.