Post image for Bid on Your Brand

In most cases it makes sense to bid on your company name and any brand names you own. This will give your Adwords account a boost in overall CTR because anyone querying that specific of keyword is usually looking for YOU, a vast majority of the time. Unless your brand is a household name you’ll pay pennies a click for such specific keywords. Plus you’ll raise your overall CTR and boost Quality Score.

Photo: Lauren Michell