Adwords / PPC

Google Ad Auction Primer

October 26, 2010

This is absolutely the best explanation of how the Google Ad Auction works for Adwords.

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Use Sorting to Prioritize Optimization

October 12, 2010

When you’re in your Adwords account looking for something to work on, make sure you have sorted by a column that is going to give you your most profitable/highest converting campaign/ad/keyword at the top of the list. These are the ones you should be spending your most time on optimizing. They are making you the […]

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