Use Sorting to Prioritize Optimization

by damonp

in Adwords / PPC

When you’re in your Adwords account looking for something to work on, make sure you have sorted by a column that is going to give you your most profitable/highest converting campaign/ad/keyword at the top of the list. These are the ones you should be spending your most time on optimizing. They are making you the most money.

By the same token, also sort by a column that will show you your biggest spenders at the top; the ad, keyword or campaign that has cost you the most money. Go through the top 10%-20% of your most expensive items. Look for any leaks, items that are costing more than the rest and bringing in less revenue. Modify these or turn them off.

Damon Parker is an author and a marketing consultant in Texas specializing in ecommerce and PPC optimization and all avenues of online marketing. He is the principal partner at Cartmetrix.

Cartmetrix provides website optimization services and PPC management services to small and medium sized businesses. Join our website optimization newsletter to stay up to date with news and information concerning ecommerce and PPC optimization.

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