Bid on Your Brand

by damonp

in Featured,Snippets

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In most cases it makes sense to bid on your company name and any brand names you own. This will give your Adwords account a boost in overall CTR because anyone querying that specific of keyword is usually looking for YOU, a vast majority of the time. Unless your brand is a household name you’ll pay pennies a click for such specific keywords. Plus you’ll raise your overall CTR and boost Quality Score.

Photo: Lauren Michell

Damon Parker is an author and a marketing consultant in Texas specializing in ecommerce and PPC optimization and all avenues of online marketing. He is the principal partner at Cartmetrix.

Cartmetrix provides website optimization services and PPC management services to small and medium sized businesses. Join our website optimization newsletter to stay up to date with news and information concerning ecommerce and PPC optimization.

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